Held in iconic venues across the U.S. and England—including Gotham Hall in NYC, the JFK Library in Boston, Bentley Reserve in San Francisco, the Getty Center in Los Angeles, Venue SIX10 in Chicago, the U.S. Institute of Peace in Washington, D.C., and the Royal Institute of Architects in London—these events spotlighted the six core pillars of the campaign: Financial Aid, Alumni and Parents Fund, The Next Great Faculty, Beyond the Classroom, Alumni Engagement and Science Education for a New Era.

Our role was to craft a strategic plan that seamlessly integrated design, production and execution across each location. It was vital to highlight the distinctiveness of every venue while reinforcing the key messages of Williams College. These events played a pivotal role in driving more than 74% of Williams alumni to actively engage in the initiative.

Teach It Forward marked the most ambitious campaign in the College’s history—and surpassed its original goal by an impressive $56,583,586.