Key elements included general sessions, brand presentations by partners like Dr Pepper and Starbucks, product tasting stations, and recognition for standout employees. PBV was also seeking a refreshed event identity, one that would energize attendees and reflect the company’s commitment to growth. 

To give PBV’s annual operating plan a fresh and engaging look, we crafted a unique logo and tagline. Our goal was to encapsulate the essence of ‘Our Future Pops’ visually — a nod to both PBV’s upcoming strategies and the term ‘pop’ for soda, resonating with their attendees. This branding was embedded throughout the event space via striking 3D animations, custom vinyls, vibrant window displays, and a two-story staircase display that led to the perfect photo opportunity with all of the attendees. 

PBV’s two-day event was designed to be memorable from start to finish. Highlights included: 

• A dynamic general session, where corporate partners shared upcoming initiatives, driving excitement and team alignment. 

• Engaging brand showcases and tasting stations to preview new products and limited-time offers. 

• A multi-course awards dinner and cocktail reception, celebrating long-serving employees and high performers with a night of recognition, music and networking. 

As the event producer, we ensured seamless end-to-end execution: 

• Project management: We managed securing the venue, hotel block, all event logistics, vendor coordination and on-site support, making sure that every detail aligned with PBV’s objectives. 

• Event design and execution: We handled the layout and flow of the event, coordinating spaces for sessions, tasting stations, and branded experiences, ensuring the ‘Our Future Pops’ theme was felt at every turn. 

• Award ceremony and reception planning: From the awards dinner to the after-party, we curated an immersive evening, balancing formality with an upbeat vibe, creating an evening that celebrated achievements and fostered camaraderie. 

We also led the initial creative process for PBV’s event theme and identity:  

• Theme and tagline: We coined the tagline ‘Our Future Pops,’ tying PBV’s ambitions with the refreshing connotation of a new, bubbly future.  

• Logo design: Starting from PBV’s brief, we created a modern, vibrant logo that encapsulated the ‘Our Future Pops’ theme, reflecting PBV’s vision of a forward-thinking yet approachable brand. 

• Animation: The event logo was brought to life with 3D animation, adding visual flair and emphasizing the event’s optimistic tone. 

• Creative collaboration: We established the foundational design direction, setting the tone for additional branded elements such as the animated logo and the event’s visual displays. 

• Animation: The event logo was brought to life with 3D animation, adding visual flair and emphasizing the event’s optimistic tone. 

• Event Materials and displays: We designed the creative deck for PBV’s corporate presentations, as well as vinyl decals for the grand staircase and window displays. These elements unified the event branding and ensured that ‘Our Future Pops’ resonated throughout the venue. 

The Annual Operating Plan exceeded PBV’s expectations in both execution and impact. Feedback from attendees and leadership highlighted the event’s effectiveness in sparking enthusiasm for the year ahead. PBV noted that the visual identity — particularly the ‘Our Future Pop’ theme and logo — was the best they had seen at any of their events. The seamless collaboration with the client resulted in a cohesive and vibrant experience, helping make PBV’s 2024 event an unforgettable success. morable experience that left attendees excited for the year ahead.