From sleek reflections to high-speed shots using water tanks, every image was crafted to highlight the products’ quality and innovation. By placing the products in real-life scenarios, such as kitchens and bathrooms that our team built in-house, we brought authenticity to the visuals.

Additionally, we experimented with flat lays to create eye-catching repetitive patterns and shapes. To support the photography, we created captivating B-roll video using a snorkel lens to get up close to the products, capturing intricate details while moving in slow motion. This added a cinematic and immersive feel, enhancing the storytelling and showcasing Haleon’s products in a modern and engaging light.

The resulting imagery has been used globally across multiple platforms, from advertising to online listings, delivering immediate impact and elevating the brand’s presence.