The year-long collaboration resulted in three distinct and impactful launch events: a gala dinner for major donors, a TED style symposium, and a university-wide celebration for faculty, staff, students, donors and the greater Pasadena community. 

The gala dinner, held in the heart of the campus, began with an elegant outdoor reception. A 360-degree bar and sophisticated branded seating provided an inviting atmosphere for guests to mingle. As the evening progressed, the reception area opened to a chic dining experience where student leaders addressed the attendees and set the stage for an exciting, special moment following the meal. 

Next, guests were escorted to the evening’s grand finale—a celebration party set atop the iconic Caltech fountain. This exclusive event featured dessert stations, live entertainment, and 3D-mapped projections on the nine-story library. The president’s address outlined the ambitious goals of the campaign, while scientific imagery representing Caltech’s six academic divisions helped reinforce the campaign’s messaging. 

The following day, a TED-style symposium showcased the groundbreaking research of Caltech’s faculty. This was followed by a university-wide festival, where attendees engaged with interactive displays, food trucks and live music. Two thousand guests had the opportunity to interact with exhibits such as the Scarecrow and ROV-E planetary rovers, learn about cutting-edge computer-brain interface technology, explore advances in infection diagnostics and discover many other exciting Caltech innovations. 

The two-day launch not only exceeded expectations but was delivered under budget. The success of the event helped solidify donor support, contributing to the campaign’s extraordinary achievement of raising $3.4 billion—170% above the original goal. 

Award: Ilea Esprit Award for Best Event Solution